The OpenAI AIE was held in San Francisco in 2026. The pavilion became a cafe-inspired experience, drawing visitors in through organic shapes, warm materials, central seating, and playful objects throughout the space. The spatial direction introduced a more precise material language while keeping the environment open, calm, and approachable. Curved forms, integrated light, warm wood, and metallic accents created a setting that felt focused and technically refined without feeling cold or overly engineered. As Lead Graphic Designer, I led the visual identity and graphic direction for the experience, translating the OpenAI brand across environmental graphics, vis id, signage, digital touchpoints, and event materials. I worked closely with the creative, 3D, and production teams from concept through production to ensure a cohesive visual experience across the space.